Jose Henrique Borghi is the founder of Mullen Lowe. This is an advertising agency that is based in Brazil. Borghi is the co-CEO of the ad agency. Borghi was drawn to advertising when he watched the advertising campaigns that had been nominated for Cannes Awards. He was still in high school. Jose studied at PUC-RS and pursued a degree in Advertising and Marketing. He started his career at Standard & Ogilvy before joining other top advertising agencies in the country.
Borghi eventually decided to start his agency with Erh Ray to pursue his projects. He is the recipient of seven London statues, fifteen April Awards, and fourteen Cannes Lions. It is interesting to see that he won the award that prompted him to venture into advertising in the first place. Mullen Lowe announced that it had done five advertisements for several clients two months ago. The companies include Sparlack, Harley Davidson, Hammerite, and Home & Video. Mullen Lowe had worked with Home & Video in the past when they did advertisements for the company’s retail arm.
Borghi said that his vision was to work with new clients and to deliver according to their specification. He stated that the firm was pleased to sign deals with big brands because it pushed them to be more creative. Borghi finished by pointing out that several of the campaigns had great approval ratings and that they were hopeful that the others would do the same. Mullen Lowe is on a steady path of growth according to research conducted by the Scope Agency. The results of the survey showed that the agency was improving the return on investment that the clients were getting with each job. This is as a result of the decision by top management to be involved in the daily running of the business.
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The co-Chief Executive Officer of Mullen Lowe, José Henrique Borghi, has created many memorable advertising campaigns during his almost 30-year career. His interest in advertising developed early when he went to a theater as a teenager with his older sister. At the theater, there was an exhibition of ads that had won awards at the Cannes Worldwide Festival that captivated his imagination. He decided then and there that he would make it his life’s pursuit to also create award winning advertising.
After graduating from his university, José Henrique Borghi began his professional career at the advertising agency Standard Ogilvy Group in 1989. He was very successful at this which eventually led to him co-founding his own agency along with his business partner Erh Ray. The result was BorghiErh which was met with stunning success. Their success caught the eye of another, larger advertising agency, Lowe, which purchased their advertising agency and renamed the company as Borghi Lowe. Later, this business was merged with another firm, Mullen, and the resulting company is now called Mullen Lowe Brazil. José Henrique Borghi is co-CEO along with André Gomes.
Some of the most celebrated advertising campaigns of José Henrique Borghi’s career include the ones he created for Fiat, Parmalat, and Sazon. After the campaigns for both Sazon and Fiat were released both companies achieved number one in their markets in Brazil which speaks to the effectiveness of the ads. Click here to know more.
More recently, José Henrique Borghi created ads for CLAUDIA Magazine in support of their campaign speaking out on violence against women in Brazil. The ads let women know that they can report assaults on a free to call phone number. The ads count down 15 seconds, which is how often a woman somewhere in Brazil will be the victim of an assault.