Everyone who uses email knows how frustrating it can be in having to sort through a barrage of advertisements and newsletter subscriptions in order to find important emails. After realizing that others were consistently overlooking his emails, Jojo Hedaya realized the need for a technology that would be able to sort critical emails from the junk that quickly fills up everyone’s inboxes.
Entrepreneurs Jojo Hedaya and his partner Josh Rosenwald created Unroll.Me in 2011 out of their own personal frustrations with junk email. The technology behind Unroll.Me is able to scan your inbox in just seconds and assemble the non-critical emails into one email which they refer to as The Rollup. You can then schedule a time when you want to review your Rollup and also be able to unsubscribe to all of them at once with just a click of the mouse.
Jojo Hedaya never imagined himself as an entrepreneur. He was attending college but after starting Unroll.Me, he knew he was onto something special with his application that has managed to accomplish what the competition hadn’t in making the service user friendly and simple to use. Jojo eventually dropped out of college in order to focus on the company. He really appreciates the ideal that he and Josh have been able to successfully grow the business despite the dismal statistics of many startups and that it was one of the best decisions he has made along with a good amount of luck on his side.
In 2014, Rakuten-owned Shopping app Slice, purchased Unroll.Me as a means for their customers to track their orders and packages. While this seems these two applications are a stark contradiction, they really do flatter each other in many ways. By partnering with Slice, Jojo is able to focus on improving Unroll.Me’s applications with the luxury of letting day to day operations rest in the hands of Slice’s management team.
Unroll.Me is headquartered in New York City and both Jojo Hedaya and Josh Rosenwald still manage Unroll.Me for now and are currently working on a mobile app version to be released sometime in the near future.