Category Archives: Corporate Needs

Banks, Corporate Needs, South America

Reasons Behing the Success of BMG’s Marcio Alaor

 

Brazil has been developing rapidly in terms of economic advancement making it among the most top performing nations in the world. This has led to the development of many banking institutions in Brazil offering affordable banking services to the larger population. In a recent development strategy, the BMG Bank president announced the joint venture initiative with Itaú Unibanco in provision of new payroll loans to individuals. This is geared towards ensuring many people and customers of the bank are able to access financing through using payrolls as collateral. This was agreed upon after three days of discussion between the BMG Executive Márcio Alaor and Roberto Setubal the Chief Executive Officer of Itaú Unibanco. The newly formed company has not yet developed the operational framework but it is in the process of resuming operation soon. The company being a joint venture is to start operating with an initial capital of 1billion dollars and the Itaú Unibanco is said to benefit a lot by getting 70 % of the shares and BMG Bank retaining the remaining 30%.

Márcio Alaor is optimistic that the company will succeed in the provision of the services. This is after the Itaú Unibanco in conjunction with BMG Bank partnered in bringing together over three million people on board. The BMG president is optimistic that as the new commercial director of the joint venture will deliver the organization into a successful entity. The two companies are geared towards making the company the most successful through BMG Bank contributing 300 million dollars while Itaú Unibanco contributing the remaining 700 million dollars respectively.

The two entities have a rich profile when it comes to the capital and financial portfolio. Itaú Unibanco has over R $ 10 billion while BMG has accumulated over 29billion dollars. This will act as the best capital base towards the development of the joint venture. This was originally reported on the Otempo Economia. This is according to the information on Otempo.com.br.

Márcio Alaor has developed interest in other fields like the transport sector and he recently outlined the best performing airlines in the world. He acknowledges that plains are the fastest and safest mode of transport across the world.

As a result, he outlined 15 companies that have performed well in 2015. Qatar Airline emerged the best due to the good and comfort conditions of the airlines. The company has over 158 aircraft and operates in many parts of the world. They also offer transport services in Brazil and the surrounding cities.

Corporate Needs

How to Advertise Your Products and Brand in Brazil

Brazil is known for some of the world’s most creative advertisements. The creativity in Brazil’s advertisement industry greatly developed in the 80s and 90s. Since that period, Brazil has continued to win many international advertising awards. The creativity in commercials and print ads has also been directed to online marketing.

For foreign advertising companies, penetrating this blooming sector is a challenge. Language and cultural barriers have been the main reasons behind most advertising companies’ failure to succeed in Brazil. These barriers force advertisement companies to either modify or completely change their advertisements. Unlike citizens of other countries, Brazilians are yet to develop negativity when it comes to product ‘pushing’. This has seen many advertisement companies thrive in the country.

Claudio Loureiro’s Heads Propaganda is an example of a successful advertising company in Brazil. He has led the company to achieve some of the most creative advertisements in Brazil. Loureiro holds two master’s degrees. One master’s degree is in marketing from Georgia State University and the other in communication from Boston University.
Internet marketing has helped many companies in Brazil to increase their revenue and expand. Companies in Brazil have been using a wide range of methods varying form posting in social media to pay per click. Advertising on social media is mainly through timeline posts. Companies can also benefit from sponsored ads. Pay per click has also been used by companies in Brazil to get the right clients for their products.

Television advertising in Brazil has been around for a very long time. Although most Brazilian TV stations operate round the clock, advertisers usually go for the peak hours. These sought after spots include during soccer games, Brazilian soap operas, and news bulletins. Soap operas are the best ones because they are aired daily unlike soccer games that only air a few times a week.

Although some companies have been known to sponsor Brazilian soccer teams as a way to advertise their brands, the move can work against the company. Brazilians are very passionate soccer supporters and tend to avoid products or brands that are associated with their opponents. If a company tends to capture a nationwide market, it should avoid sponsoring teams but rather concentrate on advertising during games.

Print media is also an ideal marketing platform. Advertisers should first determine their target market and then use the information to determine the right print media. Newspapers tend to reach a wider section of the population and can be used for advertisements that target a wide market.

Advertisers should always remember to develop quality content. With the high creativity in Brazil, poor content will automatically mean a failed advertisement. Working with established advertising companies in Brazil such as Heads Propaganda will help companies develop the right content.