Empiricus is a Brazilian publishing company that provides readers with financial information, especially as it pertains to the Brazilian stock market. Empiricus are well known for providing content for investors and potential investors. Empiricus was founded in 2009 and for the past decade has been gathering information about the investing habits of Brazilians.
The company’s goals are twofold. First, as with any other company, they are focused on increasing their own revenue. Second, they are focused on educating the public in Brazil about investing in general and increasing the number of people who invest in the Brazilian stock market. Refer to This Article for related information.
Education the public
There are currently roughly one million investors in Brazil with money in the stock market. This is a high number, but well below the five million mark that the government wants to reach. For context, about half the adult population in the United States has money invested in the stock market, and in South Korea there are five million citizen investors.
Empiricus shares the goal of the Brazilian government when it comes to increasing the number of Brazilians with money in the stock market, and they provide roughly 350,000 people with information through their newsletters.
In 2013, Empiricus formed a partnership with digital marketing firm Agora to get the word out about their products. In particular, Agora promoted the annual discount week that Empiricus runs for consumers. Empiricus also made a strong effort to reach out to Brazilians who had been burned by bad stock market investments in the past in order to let them know that they could try again.
In today’s information age, there is more financial information available to the average person, and Empiricus helps ordinary people make informed investment decisions. In the past, detailed financial information was accessible by the rich alone. Go Here for additional information.