Category Archives: Marketing Firm

OSI Group: Recap of Chicago Tribune Article

While the OSI Group may not be a brand most people recognize, it is one of the largest food industry conglomerates in the world. With more than 60 facilities located in more than 17 countries, OSI is able to supply other food chains like McDonalds with the protein based products (meat) they need.

What makes the OSI stand out is the fact that it is a privately held company and has been in business since the early 1900’s. Originally, this was a family based butcher shop located in Chicago, but in the 1950s the business experienced a huge spurt in growth when they became a leading provider of meat patties for McDonalds. The OSI group management team has since been able to successfully associate with other big food brands and has expanded its operations into China, Europe and many other countries.

The OSI group continues to expand at an unprecedented rate as seen in its recent acquisition of a Tyson foods processing facility in Chicago. The 200,000 square foot facility was put on the market because Tyson moved its operations into other plant facilities. OSI senior executive vice president (North America), Kevin Scott believes the new purchase will help broaden the company’s reach.

At this time the OSI group is not revealing the terms of purchase, nor given any information about the types of products they plan on processing at the new facility.

A spokesperson for Tyson foods explained that the plant operated as part of their prepared foods branch. The company announced that it would close in 2015 to update the facility and improve its production processes, but instead decided to move the processes to other production facilities.

The OSI Group makes its home in Aurora, Illinois, so this new acquisition makes sense. It is close to home and will help meet the company’s production needs in the USA. OSI is currently the largest privately held food production company in the world and supplies beef, chicken and other protein based products to other food companies.
OSI Group to co-manufacture the Impossible Burger


White Shark Media Advises People to Mind the Mobile World With Their PPC Strategies

One of the factors that marketers have to keep in mind is the mobile world. The mobile world has grown to the point that it is a viable option for people. The mobile phone has become one of the most common ways to access the web. As a matter of fact, the smartphone has become the standard phone for people to use. However, many businesses seem to ignore the mobile market. It does make sense because it seems to take a while for businesses to catch up with the technology. It took quite a few years sense the internet was released before the majority of businesses turned their attention online.

Among the marketers that see a lot of value in going mobile is White Shark Media. One thing that it is suggesting to users is to pay attention to the mobile users. One thing that White Shark Media urges users to do is optimize their ad campaigns so that it can be easily accessed on mobile devices. This could increase the conversion as well as the traffic to the site. The people who visit the website are more likely to come back to the site because of how easy it is to use on mobile devices.

One thing that tipped White Shark Media off on the importance of mobile advertising is when they have looked at the traffic and found that most of it was coming from mobile users. This shows them that they should be given consideration when advertising. Another thing that should tip online business owners off is that there are plenty of different mobile payment processors. One of the best things about the mobile internet is that it allows people to access from anywhere. Businesses are going after convenience. Therefore, the advertising and other forms of online content should reflect that.