Category Archives: Music

Desiree Perez – Billboard’s Power 100

It probably came as no surprise when Roc Nation COO Desiree Perez came in at number 41 on Billboard’s 2019 Power 100. It’s not her first time featuring prominently on a list. 

In late November 2017, she made a new list from Billboard, “Women in Music 2017: The Most Powerful Executives in the Industry.” Desiree Perez’s recognition is a bit belated as one of the massively influential women in the music industry. She has advanced her position among top music executives, record labels presidents, promotional managers, marketing department heads and other preeminent women who helped drive the success of prominent musicians for the last twenty-two years.

She is a centerpiece of management for Roc Nation where she oversees labeling activities and publishing, as well as routine operations, building marketing and artists promotion strategies. She also directs overall support in addition coordinating music tours. Desiree works alongside Roc Nation’s CEO Jay Brown and Founder Jay-Z, building campaigns for future releases.

Desiree is notoriously private but has a reputation as a fierce negotiator. Need proof? Just look at January 2017 Sprint’s $200 million investment in TIDAL. The deal was paid off in five months when JAY-Z released his 14th album, 4:44, as a Sprint-sponsored free download to one million people, earning the rapper a platinum plaque before the album’s official release. Perez also helped negotiating Beyoncé’s Formation stadium as well as played a strong part Rihanna’s deal with Samsung.

Insiders say that over the years, Desiree Perez is Jay’s right-hand woman at the negotiation table. As well as labeling operations, publishing and management at Roc Nation, Desiree is credited with the one-hundred-fifty million deal with concert-promotions giant Live Nation in 2008. One of the biggest music contracts ever awarded at the time.

Clay Hutson life on music industry.

Times have changed and it is crucial for one to be able to adapt to the changing environments in which they are operating in. That is what Clay Hutson does, as a sound engineer, there is a lot of technology that is rolling out making his work not only upscale quality but also innovative. Clay spent many years working in the music industry before eventually deciding to start his own business. His profession requires new ideas that require a specific mind full of creativity.

Clay Hutson spent many years in the live music industry working as a sound engineer and has a passion for the work. Whilst at work he was able to master skills in nearly every aspect of the live music industry and this is what he was looking to pursue and progress further in. After a wonderful run, the company he was working for was unable to provide enough work due to the recession and that is when the entrepreneur inside him steps up.

At work with his own company Clay Hutson usually works in stage management keeping things well oiled for their clients. He begins working before anyone else and stays as long as it takes to reach the client’s goal. Currently, he is working with Kid Rock and he strives to plan each day ahead of time.

As a sound engineer, Clay is always looking at new trends and one thing that makes him excited for work is further innovation in the technology of sound production. Clay appreciates live shows that incorporate special stunts, dancing or other unique forms of entertainment rather than having a large screen entertain the crowd. A big principle in which Clay lives by is being honest at all times with himself and others, this principle helped him earn the trust and confidence that clients demand.

https://atypicalworkday.com/clayton-hutson-a-typical-workday/