When trying to build and maintain a good online reputation, it is important that one is responsive and consistent. It requires consistence in order to build a successful business in the first place. When one is takes the time to provide regular updates and engage with the community, he will continue to solidify his reputation as someone that is trustworthy and the authority of his niche. It is important to keep engaged with matters outside the online business and career so that people will know enough. Once the business owner is in the habit of providing optimized content, he will be able to take care of any bad reviews in a small amount of time.
It is important for the online business owner to respond to a lot of messages which include customer reviews and have a good Reputation Defender. When customers see that the business owner is responding to them, then they will be more likely to continue their services. However, one does not want to just respond to good customer reviews, he also wants to respond to the negative customer reviews that are thrown his way. One thing that is not a good idea is ignoring every bad customer review. It is also not a good idea to get into any arguments or accuse the customer.
The best thing to do is to contact the customer and apologize to him. The business owner would do well to offer something to make up for the experience that the customer had. This will not only increase the likelihood of both sides being satisfied, but it will also show other customers that the business owner cares about his customers and is willing to make things right with them. He is also willing to demonstrate that he is in fact a professional, and that he has self discipline when it comes to his business.