The prominent OSI Group has formed a partnership with Impossible Foods for a good reason. The two companies will co-manufacture a meatless burger for its customers in various locations. It’s no secret that they deal with various food products. For instance, OSI Group specializes in meat products, while Impossible Foods utilize plants. However, they met each other halfway to do business together. The highlight is that they are set to benefit from the lucrative joint venture. What’s more, the food has focused on healthy ingredients in general. Plus, the manufacturing process ensures that there are low emissions to the natural environment.
The business alliance came as a result of high demand for meatless burgers. Impossible Foods could not satisfy the growing numbers of customers. For this reason, it approached the OSI Group so that they could meet the client’s expectations. From there, Impossible Foods recruited about 100 employees to work at the Oakland facility. The move was successful since the company made more burgers to cover the food shortage. Customers loved the product since it has less fat and calories, as well. In addition to that, it has no cholesterol attracting more people to buy them. The partnership will then give customers what they deserve. Another major advantage of the Impossible Burger is that it doesn’t use a lot of water.
OSI Group took this chance as a way to grow and explore on plant-based food items. The company is aware of the trend that is going towards meatless products in the entire world. One perfect example is Beyond Meat that has thrived since May 2019. The firm produces sausages and burgers derived from plants. It has witnessed an increase in IPO share price by 700%. On that account, the association with Impossible Foods will be a thriving agreement.
The FDA approved the burger by OSI Group and Impossible Foods. It means that they are set to start the manufacturing and distribution to various localities. The two partners have decided to avail the food to about 17,000 establishments. The merger will surpass customers’ expectations that enjoy meatless burgers. The best part is that in the end, the collaboration brings in more profits than before.
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