Andy Wirth Wins His Fight Against Incorporate Olympic Valley

The Reno-Gazette Journal did an interview with Andy Wirth about the past few years and the outlook for future seasons. The last few years haven’t been kind to the Squaw Valley and Alpine resorts, but Mr. Wirth sees relief on the way. Andy Wirth you may remember is the CEO of Squaw Valley Holdings, and a major supporter to the community and environment of the Squaw Valley area. Despite the recent droughts that ravaged the area, Mr. Wirth said mother nature stepped in with some storms and cold temperatures to restore the area’s vitality.

Also, with the push for incorporation of Squaw Valley withdrawn, Mr. Wirth sees relief coming to the civic concerns and businesses of the area. Squaw Valley Holdings spent a fortune fighting the incorporation that would only have decreased local services, and increased taxes for both residents and area business. Mr. Wirth also believed that incorporation would isolate Squaw Valley from other communities on the North Shore. He saw the incorporation as a disaster both financially and environmentally.

Mr. Wirth a long time champion for the environment, spent his early years as a ranger in Colorado and Rocky Mountain parks. Since his skydiving accident, he has teamed up with the Navy Seals to champion his causes for both wounded warriors and environmental issues. Mr. Wirth shares some of his plans for the future and offers that Squaw Valley Holdings plans on introducing a Gondola to the area that will connect the Squaw Valley Resort with the Alpine Meadows Resort. He also has plans to expand commercial and residential development of the area.

California’s Local Agency Formation Commission sided with Mr. Wirth against the incorporation drive in determining that the incorporation wouldn’t be fiscally feasible. Mr. Wirth believes the community should now focus on transportation and other issues now that the incorporation is set aside. He sees the Olympic Valley stretching out beyond its borders to form a strong cohesive community. Now that the divisiveness is over, he holds out hope for a positive future for the entire community.

Mr. Wirth is a graduate of Edinburgh and Colorado state Universities, and his career in the resort industry stretches over 20 years. He is a well-known philanthropist and entrepreneur, and he has gained world renown for his environmental efforts. He is a major contributor to charities and causes in the Lake Tahoe area, and with his wife Karen currently resides in Truckee, California.

Andy Wirth And His Fight Against The Incorporation Of The Olympic Valley.

Very few people have ever thought of rewarding our soldiers for the good work they do to keep our country safe. One of this few people is Andy Wirth, the chief executive officer and founder of the Squaw Valley Ski Holdings.

A few years back during a ski diving exercise, Andy Wirth had an accident that nearly took away his life. The accident left him with a savored arm. Andy Wirth took this accident as an inspiration for him to start a noble charity that would help Navy SEALS returning home from war get back to their normal lives with their families. Some of this soldiers had lost their limbs limbs during the war, while some needed psychological and moral support to get themselves together. Andy Wirth founded the Crowdrise foundation to help this soldiers. Through this foundation, families that had lost their loved ones in war were supported, those that had lost their limbs were provided with prosthetic ones and for those who needed psychological and moral support, they were provided with some through the Wounded Warrior Support. Through the Crowdice charity campaign, Andy Wirth has helped hundreds of beneficiaries.

As the CEO of Squaw Valley Ski Holdings, Wirth has also been at the forefront of environmental conservation and improving the community life around Lake Tahoe area. For the past four years, the community around this area had little to smile of due to the long droughts that affected the area. This drought had rendered the area economically inactive as it heavy depended on ski tourism and sports for a living. The draught had made it impossible for ski tourists to visit the area.

Besides this problem, the main threat to the livelihoods if the residents of this area was the incorporation of Olympic Valley. This was a tough nut for the economy of this area as it would to higher taxes to both the local business and resorts which would scare away visitors and tourists. The incorporation would also mean services the area has been enjoying such as road maintenance and snow clearing would no longer be available. This incorporation was a cloud of doom to the economy and residents of this area. Andy Wirth spends a lot of his personal time and resources fighting against this incorporation motion and finally succeeded as it was withdrawn.

As of now, normalcy gas returned to the area as the drought is over, and the seasonal winds have come earlier. This means the residents and the resorts are going to make huge profits out of good business this season.

Source: the Reno Gazette-Journal

Under Armour Wins Big With 2015 Masters Champion Jordan Spieth

The game of golf relies heavily on sponsorship and corporate sponsors are more visible while watching golf than just about any other sport, outside of NASCAR. For the top golfers in the world just about everything associated with their game is sponsored, such as their clubs, golf balls, hats, shoes and clothing. What may look like just another Nike polo shirt is actually a strategic partnership between the golfer and the sponsor.

So when new up and coming golfers come along, sponsors want to sign them to deals before their competition. The sports-apparel company Under Armour did just that with 2015 Masters Champion Jordan Spieth back in January of 2013. More than two years ago Spieth was an unknown even in the golf world, yet Under Armor saw potential.

“Is he the real deal?” Under Armour CEO Kevin Plank recalls asking his Director of Golf Ryan Kuehl before they signed the four year contract.

“He’s the Bryce Harper of golf,” replied Kuehl, referring to their signing of young baseball superstar Harper just before he won Rookie of the Year honors. Ricardo Guimarães BMG can see some comparisons, although Spieth is slightly ahead right now when you compare numbers.

With Spieth winning the Masters, and tying Tiger Woods’ all-time scoring record of 18 under par, the exposure Under Armour received during the four day tournament was worth an estimated $33.6 million. Not surprisingly, Under Armour has made the apparel Spieth wore during the tournament available for purchase online.