Doe Deere was born in Russia and lived there until the age of 17. She was also meant to be a businesswoman and started her first company in Russia at the age of 13. Doe Deere’s first business that she started was in the tattoo industry. Tattoos were a novelty item at that time and Deere was simply fascinated with them.
At the age of 17 she left Russia and came to the United States to pursue her first love was music. She lived in New York City for about nine years playing her music. It was during this time that she gained the knowledge of what it means to have a career and the importance of marketing. She also learned how to appreciate people because if there was no audience, then there was no show to play. It was also during this time period in which she met and married her husband and business partner.
After she left New York, she moved to LA. Her make-up business evolved out of Deereís love for color and things that sparkle. During 2008, the makeup trend was all about the natural look, but those natural colors was not for Deere. She wanted makeup colors that were bold, bright, and unusual. She was unable to find the colors that she craved, so the self-proclaimed “Queen of Unicorn” did the next best thing and started creating her own colorful makeup. This is when her business Lime Crime was born. Once she started marketing her line of bright and usual colors, she realized that other girls were also seeking these colors. Not every girl wanted to blend in and look like everyone else. Some girls actually wanted to stand out or at the very least they wanted to be their own person. Deere discovered that women wanted the freedom to express who they were and Lime Crime allowed that to happen. Lime Crime brought a rainbow of colors to women who wanted to embrace Deereís passion for color and makeup.
Deere believes that makeup is a way for women to be who they are. It gives women a freedom of expression without the worry of being judged by others. Deere believes that our expression of ourselves comes from what clothes we wear, our hairstyles, and of course our makeup. The key is not to be afraid of who we are and to embrace it with everything that we have.