Lime Crime is a makeup company that began in 2008 by founder and CEO, Doe Deere. She created the brand after realizing she couldn’t find the bright makeup she was looking for in regular stores. So, she created her own line of makeup that features brightly colored lipsticks and eyeshadows made from high quality formulas. In 2009, the Unicorn Lipsticks were launched and they were the first brightly colored lipsticks to really hit the market. The Velvetines followed along, being released in 2012. They helped to create the trend of liquid to matte lip colors.
Lime Crime is known on Facebook for creating products that are cruelty-free. Many of the products are also vegan. As the company has grown, Doe still oversees all the production and continues to design new products. There is even a blog called ilovelimecrime.com that is dedicated to the makeup line and shows users getting creative with their looks. Lime Crime products are considered to be higher-end products and can be seen in many tutorials throughout Pinterest and YouTube.
Lime Crime’s Velvetines lipstick is a liquid that dries into a matte finish. It comes in 26 shades with a variety or reds and pinks, and even comes in bright blue and orange. Velvetines go on smooth and won’t rub off on anything that touches your lips. The Unicorn Lipsticks come in 7 bright shades such as, yellow and green. These lipsticks have a ton of pigment and will give lips a bold, fresh look. Lime Crime also has eyeshadow palettes and eye liners. Each of the Venus palettes have eight bold colors that go together to make perfect day or night looks. Venus: The Grunge Palette features more nude and brown colors, while Venus II has brighter colors with blues and greens. The liquid liners by Lime Crime are also unique with their colors such as gray and blue, but they have become quite popular with beauty gurus everywhere.
Lime Crime has some very unique products that are worth checking out. The lipsticks and eyeshadows come in colors that can’t be found anywhere else but will create amazing looks. Instagram users often post their experiments with this unique makeup.