Growing Fabletics Brand Expands to Multiple Stores

Kate Hudson has a lot of things to be thankful for. Her mother, Goldie Hawn, is a well-known actress that is still doing movies today. Kate is thankful for the bond with her mother and very thankful that she is still alive.


Kate can also be thankful for the fan base that she has and all the support that she has received in her own movie career. Kate has done many movies, and she has become well known as the romantic comedy actress for a multitude of films. The thing that Kate Hudson may be the happiest about at this point, however, is the Fabletics brand and her role in developing this company.


Kate Hudson has become very passionate about Fabletics, and there is no doubt that this will become one of the most successful brands of athletic clothing around. This company caters to a female crowd of consumers, and few people can overlook the amazing talent that take Hudson has for marketing this brand.


Hudson has not had any problem taking to social media to advertise new garments from the Fabletics brand. This type of marketing has sparked the chain reaction where other fans of Fabletics gear will go out and create workout routines in their favorite garments. Some of these workout routines are posted on Facebook or Twitter. This gives consumers an unbiased look at other customers of Fabletics. They get a chance to see people that are patronizing the brand that are not being paid to do so. This provides a strong amount of interest in Fabletics because social media tends to go viral. Someone that is posting a video about their favorite Fabletics line of clothes to friends one moment will possibly have thousands of additional views the next moment. It is this type of exposure that keeps Fabletics on a powerful growth track.


Fabletics has definitely become the brand of athletic clothing for women that is changing lives. People are finding that it is easier to join a gym and work out on a regular basis when they have something stylish and comfortable to workout in. This company has transitioned from a website with a million users to a brand that will have more than 100 stores in the next five years.


This is a very lofty goal for a Kate Hudson, but it is evident that she will be able to gain a lot of other customers when more people find out about this company. A large majority of people are going to appreciate the opportunities that come with shopping online. There is another fanbase, however, that wants to shop with Fabletics without going online. There are people that are not going to buy anything unless they can try it on. These are the customers that Kate Hudson is aiming for now. She knows that her online users are loyal, but she also realizes that there is a great need for expansion. The physical stores will provide access to a much wider customer base.

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