Sweetgreen is a salad joint that has become famous and has attracted numerous clients ever since it was launched. This joint has become famous for serving healthy foods at affordable prices.
Sweet green was first started in Washington D.C. in 2007, and it has opened more than 40 restaurants in California, Boston, Chicago, and New York. The founder of this establishment is Nathaniel Ru.
Sweetgreen’s expansion trajectory
In New York, the first Sweetgreen’s restaurant was set up on 28th and Broadway Street. Later, the stores were put up in Tribeca, Williamsburg, and Nolita. The reason behind launching these outlets was to increase access to quality dishes to the residents of these cities. According to its chief executive officer, Sweetgreen offers the best customer service.
Nathaniel Ru further added that all food types are made from scratch using fresh vegetables. If a customer wishes to know the ingredients that would be used to make the salad they want to order, Sweetgreen is mandated to explain the whole process to him or her.
Sweetgreen also operates an app that customers use to make orders at the store. The app resembles the store and has recipes on how to make various salads.
Sweetgreen obtains its vegetables from local farms. In 2016, Nathaniel Ru visited a farm in Northern California to see what he could get for Sweetgreen. Since then, he’s been ordering broccoli and kale from this estate. Sweetgreen serves more than kale, and it offers other types of vegetables that most people have never tasted.
About Nathaniel Ru
Nathaniel Ru is a businessman and a graduate of George University McDonough School of Business where he studied finance. He is the co-founder of Sweetgreen, a chain of cafés that serve healthy salads. Nathaniel Ru has helped grow this business into one of the leading restaurants in New York.
He also collaborated with his friends to set up Sweetlife in 2010. Sweetlife is a brand that provides food and good music. Since this company was started, it has attracted more than 20,000 customers.
Sweetlife works in collaboration with musical artists, chefs, farmers, and hotel owners to orchestrate important food and music festivals. Under Nathaniel Ru’s leadership, Sweetlife has grown to foster sustainability, good living, and general well-being. Nathaniel Ru owes his success to his partners: Jonathan Neman and Nicolas Jammet.
These businesspeople have guided him into achieving significant milestones in business. This trio has redefined healthy living in the United States. They have encouraged more people to keep fit and lead decent lives.