How Nicolas Krafft Affects L’Oréal’s Presence Around the World

Nicolas Krafft was born in Switzerland and received a Master’s Degree in Business Administration (MBA) in accounting and finance from St. Gallen University. Nicolas Krafft began his career at L’Oréal shortly after graduation and his talent had him quickly moving through the ranks including holding the position of Marketing Director of Kerastase.

Nicolas Krafft has been an executive of sales and marketing for L’Oréal for more than 10 years, and he has successfully expanded the growth of the market, defined marketing strategies, research new brands, and is also known to drive sales consistently upwards.

During an interview, Nicolas Krafft was asked for business advice that he was willing to share. He said that “trust” is a vital and non-negotiable trait needed to be successful in business and in life. Also, confidence in your talented team is crucial as this helps everyone be effective in their assigned task and to collaborate and inspire each other to find creative solutions for anything put in front of us.

Fashion Week is an amazing time for designers, models, hair stylist, make-up artists, and everybody interested in the fashion world. L’Oréal Paris staged the last event on a 60-meter floating runway that was specially designed for this event. Diversity and creativity were spotlighted at this free event. Some amazing celebrity models to grace the runway included Eva Longoria, Louise Bougorin, and Elle Fanning. Other familiar faces spotted among the supporters including, but not limited to, Nikolaj Coster-Waldau also known as “Jaime Lannister” from the popular show “the Game of Throne” and the new L’Oréal Paris ambassador, Marie Bochet, who made her debut on this extraordinary floating runway (which took more than a week to assemble and disassemble).

Giant screens were set up so tourist and anyone else passing by was able to enjoy this spectacular event from the banks of the Seine. Drones were used to film the entire event and it was broadcasted in more than 30 countries around the world.

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