JHSF is a company that likes to take challenges as they come, but they also want to make sure that they are preserving a significant amount of energy working to appease their own consumer base. In fact, they believe that this is the most important part of operating your career when you make it to the top social ladder. Many people like to work until they tire out and become exhausted, but it is important in the business world to pace yourself, and this is something that José Auriemo Neto has tried to teach people for the entirety of his life.
José Auriemo Neto was raised into a family where excellence was always prioritized, and because of this, he rarely had the freedom to do what he wanted to when he was young. This is something that he once that would be best for him in the future, but in retrospect, he thinks that people are most capable of changing the world when they are given the freedom to do so in whatever way they see fitting. This is what happens when you are able to have freedom in the workplace; when a successful CEO is not telling you exactly what to do all the time, you have some more freedom to make a genuine influence on the world if you are capable of doing so.
Because of this, José Auriemo Neto is becoming known for being a man of the people. This is a title he did not ever think he would be granted, but given the way he has treated people so excellently throughout the course of his professional career, it is safe to say that he is one of the most important people the industry has ever seen, and he is easily the single most important person within the modern-day Brazilian real estate industry. Right now, that is where his heart lies. Although he does eventually want to branch outwards, for now, he thinks that the best idea is to perfect his craft within his own industry. After José Auriemo Neto is finished with that, he can start to think about what he might do in the future.