The co-Chief Executive Officer of Mullen Lowe, José Henrique Borghi, has created many memorable advertising campaigns during his almost 30-year career. His interest in advertising developed early when he went to a theater as a teenager with his older sister. At the theater, there was an exhibition of ads that had won awards at the Cannes Worldwide Festival that captivated his imagination. He decided then and there that he would make it his life’s pursuit to also create award winning advertising.
After graduating from his university, José Henrique Borghi began his professional career at the advertising agency Standard Ogilvy Group in 1989. He was very successful at this which eventually led to him co-founding his own agency along with his business partner Erh Ray. The result was BorghiErh which was met with stunning success. Their success caught the eye of another, larger advertising agency, Lowe, which purchased their advertising agency and renamed the company as Borghi Lowe. Later, this business was merged with another firm, Mullen, and the resulting company is now called Mullen Lowe Brazil. José Henrique Borghi is co-CEO along with André Gomes.
Some of the most celebrated advertising campaigns of José Henrique Borghi’s career include the ones he created for Fiat, Parmalat, and Sazon. After the campaigns for both Sazon and Fiat were released both companies achieved number one in their markets in Brazil which speaks to the effectiveness of the ads. Click here to know more.
More recently, José Henrique Borghi created ads for CLAUDIA Magazine in support of their campaign speaking out on violence against women in Brazil. The ads let women know that they can report assaults on a free to call phone number. The ads count down 15 seconds, which is how often a woman somewhere in Brazil will be the victim of an assault.