IP geolocation is changing the way that a lot of companies are doing business and LocationSmart is a leader when it comes to providing these types of services to its clients. By using geolocation in your own business, there is a good chance that you could communicate with your customers while supporting your business in other ways.
LocationSmart is providing more ways for their customers to benefit from this type of technology as it advances and more devices are being connected to the internet or a mobile network. Whenever a device connects to a network such as the internet, an intranet, or an extranet, it is assigned its own IP address which allows the host to be able to identify the devices that are accessing it. Read more: LocationSmart | Wikipedia and LocationSmart | Crunchbase
While IP geolocation is important when it comes to network, LocationSmart is showing businesses that it can be of a lot of use for them as well and help to improve it in several ways that you may not have ever even thought were possible.
One of the major reasons why so many companies are turning to LocationSmart is that they want to be able to reduce online fraud. It’s a problem that impacts not just your customers, but your business as well and it’s getting worse.
By being able to collect the IP address from the users that are accessing your services, you are able to check to see if they are connected from a new device or from a location that is unusual for them.
In some cases, LocationSmart could also show that they are using different methods to try to conceal where they are and what they are accessing the network from. If your company is able to identify these warning signs through the use of LocationSmart, they can take the needed steps to verify identity.
Marketing is another big benefit that businesses are using LocationSmart.
Your business will be able to see where your customers are located when they are accessing your app or connected to a different service provided by your business.
This makes it easier to communicate relevant information or advertisements to your customers. In some cases, you may choose to directly communicate with your customers through a phone call after getting the geolocation data.
LocationSmart is the leading company in the Cloud Location Services market. The private company was founded in 1995 and while it is headquartered out of San Diego, they have a presence in many different countries. There are many different ways that companies are currently implementing the geolocation services that they provide and each of these is precluded with a variety of different methods for consent before location services are able to be used on mobile devices.