Lori Senecal has been highlighted by Fast Company as one of the top 100 most creative people in business. Mrs. Senecal was listed because she emboldens clients. She serves as the chief executive officer of marketing agency, Crispin Porter + Bogusky since 2015. Her business creativity has increased the revenue of CP+B by about 21% thanks to her creative and bold leadership. One of her beliefs is that creativity is not a talent or skill, but also a behavior.
Mrs. Senecal has helped create some standout marketing campaigns for the following Crispin Porter + Bogusky clients. Under her helm, CP+B had helped to create an online tool that let users of the Letgo application create short TV style clips about the items they were listing for sale on the app. This program is called Commercializer and it helped spurn the Letgo app to reach a landmark 45 million downloads.
Another creative and technologically savvy campaign led by Lori Senecal was when CP+B teamed up with NBA 2K and the Fitbit device. Crispin Porter + Bogusky helped link the Fitbit app with the NBA 2K video game. The link created the chance for video game players in NBA 2K to improve their virtual created players’ skills based on the exercise they do with their Fitbit. This not only enhances the enjoyment for both the video game and Fitbit, but also motivates people to get moving.
Lori Senecal has been interviewed by several online websites that focus on entrepreneurs and businesswomen. She recently did an interview with Inspirey which inquired about her business and how she manages her organization. Some highlights of the interview are provided below.
Ad Week asked Lori Senecal how she makes money in her field. Her response was that she makes money when other people make money. In advertising your effectiveness revolves around helping other people sell products or services. Another question asked of Lori Senecal was what she thinks the future holds for the marketing sector. Mrs. Senecal said that she believes the internet is changing the marketing field. It is creating new opportunities and also changing the way business is conducted at the same time.