Jose Henrique Borghi is the founder of Mullen Lowe. This is an advertising agency that is based in Brazil. Borghi is the co-CEO of the ad agency. Borghi was drawn to advertising when he watched the advertising campaigns that had been nominated for Cannes Awards. He was still in high school. Jose studied at PUC-RS and pursued a degree in Advertising and Marketing. He started his career at Standard & Ogilvy before joining other top advertising agencies in the country.
Borghi eventually decided to start his agency with Erh Ray to pursue his projects. He is the recipient of seven London statues, fifteen April Awards, and fourteen Cannes Lions. It is interesting to see that he won the award that prompted him to venture into advertising in the first place. Mullen Lowe announced that it had done five advertisements for several clients two months ago. The companies include Sparlack, Harley Davidson, Hammerite, and Home & Video. Mullen Lowe had worked with Home & Video in the past when they did advertisements for the company’s retail arm.
Borghi said that his vision was to work with new clients and to deliver according to their specification. He stated that the firm was pleased to sign deals with big brands because it pushed them to be more creative. Borghi finished by pointing out that several of the campaigns had great approval ratings and that they were hopeful that the others would do the same. Mullen Lowe is on a steady path of growth according to research conducted by the Scope Agency. The results of the survey showed that the agency was improving the return on investment that the clients were getting with each job. This is as a result of the decision by top management to be involved in the daily running of the business.
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