On September 30, 2018, L’Oréal Paris held its second annual fashion and beauty show, organized by L’Oréal’s VP of Global Business, Nicolas Krafft. The fashion show took place on the river Seine in the heart of France and featured a 60-meter floating catwalk where models showcased the season’s latest fashions. Along with showing off new fashion, L’Oréal Paris highlighted its interest in diversity and creativity with a vibrant array of celebrity models and styles. The event was notably accessible. Passers-by and tourists were able to watch the event on giant screens set up on the riverbank of the Seine and the show was broadcasted worldwide to more than 30 countries.
Some of the fashion models featured in the show were Elle Fanning, Eva Longoria, and Louise Bourgoin. In addition, some famous names outside of the fashion industry were in attendance such as the Paralympic ski champion Marie Bochet and actor, Nikolaj Coster-Waldau.
There were 70 new hair and makeup styles showcased, designed by L’Oréal’s Global Hair Artist Stéphane Lancien and Global Makeup Artist, Val Garland. Along with L’Oréal’s own models, models from 13 other partner brands such as Miu Miu, Isabel Marant, Balmain, and Sonia Rykiel were also featured in order to showcase the newest jewelry and collections from Chopard. Nicolas Krafft, L’Oréal’s VP of Global Business Development, was the head organizer of the second annual fashion show. He has been working with L’Oréal since 2002 and is dedicated to L’Oréal’s mission of fostering diversity, accessibility, and inclusivity in the global fashion industry. Nicolas Krafft works tirelessly to bring new products to the global market place, making fashion more accessible worldwide. Although L’Oréal has many people to thank for the amazing fashion show, none of it would have been possible without the dedicated effort of Nicolas Krafft.