JD.com is the largest and most recommended website for major fashion companies internet shopping in China. Its sales of fashion goods exceeded by RMB 100million. In 2017 JD.Com partnered with many huge brands like Kering and LVMH. But one of the biggest mergers was with Prada Group a leading, famous Italian fashion house. This partnership leads to a launch of Prada’s official flagship store on JD.com in June 2017. At the sales festival, this was publicly displayed as a part of JD’s June 18 (“618”) anniversary. Prada also decided to offer a new upcoming winter/fall collection. Mu Miu and Car shoe both brands under Prada also decided to launch their authorized flagship stores upon the website of JD.com.
This decision was included in the partnership agreement between Prada and JD.com. The merger resulted in huge profits for Jd and Prada. JD.com’s total sales increased to $29.2 billion and Prada Group also reported huge growth of their company. Prada is also planning to launch the majority of its sub-brands by the end of 2020 on Jd.com. This merger represents Prada Group’s strategy to go digital in the Chinese market. At the sales festival, there were many important factors which helped to gain outstanding results in JD’s June 18 (“618”) anniversary. Few of them were launch new brands and products and interest of Chinese customers in high-quality brands/products. An advantage gained by Prada was Jd.com’s marketing strategy.
Jd.com created a specialized channel to target its Top-class towns and more and more mid-class towns. In which customers, Starving for the latest developments and innovative products find it easy to shop for the product they desire. In addition “Super Brand Days” Campaigns function highly focused, involving content on social media utilizing JD’s collaboration with Tencent and accessing nearly a billion users ‘ social media information. JD.com also welcome Prada Group with open arms, seizing an opportunity for itself as well. In the year 2018, Prada and JD celebrate their merger at the summer festival. This festival was full of outstanding offers with a variety of promotions and exclusive deals on almost every brand. Besides discounts and sale, many international brands launched new products this year. Heaven for shopping maniacs!