Steve Ritchie and his Heartfelt Letter and How This Saved Papa John’s

Papa John’s has always been one of the most favorite pizza parlors all around the world: along with staple names like Pizza Hut. Papa John’s have proved themselves to be one of the big-time players in the pizza trade – but the recent times and societal standpoints have proved that even the biggest superpowers in the industry can experience major controversial issues that can lead to their downfall.

As per Biz Journals, due to the competitive nature of the pizza industry, and a lot of pizza chains popping out everywhere with new ideas and fresh products, this has become one of the factors on the lower performance in sales of Papa John’s. Their founder found another reason to blame for this, and it wasn’t his smartest move. He has blamed the National Football Leagues controversial issue regarding “taking a knee” during the national anthem of the United States, for their decline in sales. The National Football League is one of Papa John’s biggest partner accounts and they lost it due to Papa John’s remarks regarding the National Football League. John Schnatter was not done yet, he also called public clamor because of his use of racial slurs in a conference call – even with Papa John’s best interest at heart, John Schnatter seemed to have irreparably damaged Papa John’s public image and has caused a great decline in the performance in sales and marketing of Papa John’s. With his recent actions, they have also lost accounts in the baseball industry and lost marketing and major advertisement spaces.

In this bad light, Steve Ritchie Papa John’s, the Chief Executive Officer of Papa John’s has reacted to this so quickly and has taken things into his own hands – as the Chief Executive Officer of Papa John’s he could not stand idly while his company was barraged by controversy and they lost their marketing power because of this. To solve the issue, he has tapped into the hearts of the public consumers via a heartfelt and carefully written apology. regarding the actions of their founder. And to his avail, this proved to be effective as they regained their public image and resolved them to be able to stabilize their performance in sales.

Additional reading: https://www.boardroominsiders.com/executive-profiles/12879/Papa-Johns-International,-Inc./Steve-M.-Ritchie


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