Many people dream of becoming the owners of their businesses all their life. However, many of this dreams end up dying somewhere along the way. Many fail due to lack of knowledge and guidance on how to make it in the business world. The secret is to learn from the investors who began before us. The CEO of OSI is among the successful investors that we can learn from to become better versions of ourselves.Sheldon Lavin says that he always wanted to own his venture. He began by studying accounting and finance in school. This gave him the fundamental knowledge on how to run a business. Sheldon Lavin’s dream was to create a chain of firms that distribute people with products they use daily and foods.
To accomplish this, Lavin began by starting his financial consultant firm. He knew that many firms could need financial support to expand, in the competitive market. He was ready to offer this. He was afraid of what he was getting himself into but the fear was cut short when he got the contract with the Otto & Sons Company. The domestic firm wanted funds to expand. He believed in their dream and funded them. A year later, his assumptions proved right because the firm became known in the whole state. It is his continued investments in the firm that ended up making him the owner. Sheldon Lavin says that it is human to have doubts and be afraid when you are starting something. It is how you deal with the fear that makes the difference. You have to have some faith in your skills, and give your dreams a chance.
Sheldon Lavin became profitable after a year. He says that many people take years to enjoy the returns in their businesses. The problem is the scaling. He says that he invested in large-scale basis, and made his firms multinational companies, which helped him enjoy the benefits of the diseconomies of scale.There are many ways to generate clients, one way being referrals from clients. Sheldon Lavin says that the other way he gets clients is through online marketing. He explains that he always knew that technology would have a big impact on the management of firms, marketing and all aspects of the organization. Lavin markets his products through social media pages as well as the online marketing strategies. He also has a team that focuses on technology trends. When something new comes up, they begin their advertising on the platforms.