Under Armour Wins Big With 2015 Masters Champion Jordan Spieth

The game of golf relies heavily on sponsorship and corporate sponsors are more visible while watching golf than just about any other sport, outside of NASCAR. For the top golfers in the world just about everything associated with their game is sponsored, such as their clubs, golf balls, hats, shoes and clothing. What may look like just another Nike polo shirt is actually a strategic partnership between the golfer and the sponsor.

So when new up and coming golfers come along, sponsors want to sign them to deals before their competition. The sports-apparel company Under Armour did just that with 2015 Masters Champion Jordan Spieth back in January of 2013. More than two years ago Spieth was an unknown even in the golf world, yet Under Armor saw potential.

“Is he the real deal?” Under Armour CEO Kevin Plank recalls asking his Director of Golf Ryan Kuehl before they signed the four year contract.

“He’s the Bryce Harper of golf,” replied Kuehl, referring to their signing of young baseball superstar Harper just before he won Rookie of the Year honors. Ricardo Guimarães BMG can see some comparisons, although Spieth is slightly ahead right now when you compare numbers.

With Spieth winning the Masters, and tying Tiger Woods’ all-time scoring record of 18 under par, the exposure Under Armour received during the four day tournament was worth an estimated $33.6 million. Not surprisingly, Under Armour has made the apparel Spieth wore during the tournament available for purchase online.

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