Artificial intelligence or AI-powered e-commerce personalization and recommendation engines certainly take the frustration out of modern shopping and merchandising. The positive is that both the consumer and vendor stands to gain from this intervention. In years gone by the retail industry dwelled on the advent of personalized email marketing and snail mail campaigns. The fact that these were not truly personalized and evolved slowly made them ineffective. With the arrival of the AI-enabled e-Commerce recommendation solution, engaging the consumer with organic personalized suggestions is way easier today.
E-commerce recommendation exploits an algorithm that strives to make everyone’s online shopping experience quintessentially unique. Unlike previous ecommerce personalization frameworks, that basically provided group suggestions or product recommendations; artificial intelligence makes it possible to create realistic predictions. Of course, data science is an essential ingredient to precisely guess a shopper’s next purchase, or at least influence it. This machine learning approach to developing actual knowledge of each consumer enables the retail community in a number of ways. First, they’ll have an opportunity to put relevant data to use.
What’s more, machine learning allows retail operators to incorporate dynamics such as location, social media activity, ever-changing shopping habits and more. No other personalization framework adapted to e-commerce has managed to develop a model this precise. What sets apart AI-powered e-commerce personalization from others before it, is its adaptability. Even as consumers evolve and change shopping habits, broadcasting personalized product recommendations and services remain constant. This is because e-commerce applications will quickly update its database to reflect these new conditions.
The AI-enabled image or visual search feature combined with eCommerce personalization also optimizes the consumer journey. With a more interactive model, image search is smarter today as it populates exact images and related suggestions that are individualized. Another concept that’s on the rise as an extension of e-commerce personalization is “shoppable” images. What a shopper would give to shop anything that entices the eye, be it out of a favorite magazine or any online store. Well, a bunch of apps has reached the market that actually lets a shopper find nearly any “shoppable” item right out of an image.
It seems ecommerce personalization has also put an end to mechanical chatbots. A new wave of advanced NLP(Natural Language Processing) voice assistants and chatbots have emerged in the market. Although they’re not human, they’re quite conversational and proactive. In fact, this technology is focused on providing what each consumer really needs at the moment. With this, retail hopes to achieve faster delivery, improved customer satisfaction ratings and ease of service that’s designed to be particularly individualized.