Unroll.me announces to close all its ties with European users as it doesn’t adhere to the GDPR’s requirements. The Email management and tracking company will no longer serve EU Users after GDPR’s deadline which is effective from May 24.
Unroll.me has served its clients for many years in the United States and Europe who had to scroll all the way to unsubscribe unwanted emails or spam messages in their inbox email. The application is famous for rolling all such emails at one place and unsubscribing them with just a click.
The company wrote in a section on its website that they will stop extending their support to the EU Users as of the 23rd of May because they are unable to comply with all the GDPR’s regulations so any existing user will be deleted permanently under the given deadline.
According to Unroll.me’s privacy and policies, the company may share collected data and personal information of the users with the parent company, i.e. Slice Technologies, affiliated companies, and trusted service providers. Non-affiliated partners or service providers are not authorized to use the information if they don’t comply with legal requirements or have no rights to disclose personal information.
The General Data Protection Regulation (GDPR) is designed to implement new data privacy rules in Europe. Many companies won’t be serving anymore in Europe as GDPR puts a certain restriction on sharing or processing personal information and requires that the user has given consent whose personal data is being processed. GDPR also aims to bury any information that demands consent from the users whose personal data is being processed but are difficult to find.
Most of the regulations by GDPR are enforced by data protection authorities who demand companies to be upfront about their intentions for using such personal information of the users.
Therefore, the consent could be asked in the form of a written agreement with clear words and plain language from the respected user.
Currently, Unroll.me demands time to comply with the regulatory standards of GDPR for its European Users and hopes to serve them again under the data protection policies.