Unroll.me announces to close all its ties with European users as it doesn’t adhere to the GDPR’s requirements. The Email management and tracking company will no longer serve EU Users after GDPR’s deadline which is effective from May 24.
Unroll.me has served its clients for many years in the United States and Europe who had to scroll all the way to unsubscribe unwanted emails or spam messages in their inbox email. The application is famous for rolling all such emails at one place and unsubscribing them with just a click.
The company wrote in a section on its website that they will stop extending their support to the EU Users as of the 23rd of May because they are unable to comply with all the GDPR’s regulations so any existing user will be deleted permanently under the given deadline.
According to Unroll.me’s privacy and policies, the company may share collected data and personal information of the users with the parent company, i.e. Slice Technologies, affiliated companies, and trusted service providers. Non-affiliated partners or service providers are not authorized to use the information if they don’t comply with legal requirements or have no rights to disclose personal information.
The General Data Protection Regulation (GDPR) is designed to implement new data privacy rules in Europe. Many companies won’t be serving anymore in Europe as GDPR puts a certain restriction on sharing or processing personal information and requires that the user has given consent whose personal data is being processed. GDPR also aims to bury any information that demands consent from the users whose personal data is being processed but are difficult to find.
Most of the regulations by GDPR are enforced by data protection authorities who demand companies to be upfront about their intentions for using such personal information of the users.
Therefore, the consent could be asked in the form of a written agreement with clear words and plain language from the respected user.
Currently, Unroll.me demands time to comply with the regulatory standards of GDPR for its European Users and hopes to serve them again under the data protection policies.
Everyone who uses email knows how frustrating it can be in having to sort through a barrage of advertisements and newsletter subscriptions in order to find important emails. After realizing that others were consistently overlooking his emails, Jojo Hedaya realized the need for a technology that would be able to sort critical emails from the junk that quickly fills up everyone’s inboxes.
Entrepreneurs Jojo Hedaya and his partner Josh Rosenwald created Unroll.Me in 2011 out of their own personal frustrations with junk email. The technology behind Unroll.Me is able to scan your inbox in just seconds and assemble the non-critical emails into one email which they refer to as The Rollup. You can then schedule a time when you want to review your Rollup and also be able to unsubscribe to all of them at once with just a click of the mouse.
Jojo Hedaya never imagined himself as an entrepreneur. He was attending college but after starting Unroll.Me, he knew he was onto something special with his application that has managed to accomplish what the competition hadn’t in making the service user friendly and simple to use. Jojo eventually dropped out of college in order to focus on the company. He really appreciates the ideal that he and Josh have been able to successfully grow the business despite the dismal statistics of many startups and that it was one of the best decisions he has made along with a good amount of luck on his side.
In 2014, Rakuten-owned Shopping app Slice, purchased Unroll.Me as a means for their customers to track their orders and packages. While this seems these two applications are a stark contradiction, they really do flatter each other in many ways. By partnering with Slice, Jojo is able to focus on improving Unroll.Me’s applications with the luxury of letting day to day operations rest in the hands of Slice’s management team.
Unroll.Me is headquartered in New York City and both Jojo Hedaya and Josh Rosenwald still manage Unroll.Me for now and are currently working on a mobile app version to be released sometime in the near future.